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Which car brands do men and women prefer?

3 min read
7 Jul 2021

There are many things in life that both men and women can enjoy equally, and driving a good car is one of them. But when it comes to picking what brand of car they like to drive we can see some differences.

We had a look at cars that had insurance purchased through Compare the Market and analysed our data to see which car brands men and women prefer.

What’s the most popular car brand for men and women?

For both men and women, Toyota is the number one brand, based on our data. This isn’t surprising as according to the Australian Bureau of Statistics (ABS), Toyota was the most popular brand in Australia for passenger vehicles for 16 consecutive years in 2021.[1]

If we look at the top thirteen brands, we start to see some notable differences in the brands favoured by men and women.

RankTop brands with women
1Toyota
2Mazda
3Hyundai
4Holden
5Nissan
6Ford
7Mitsubishi
8Honda
9Volkswagen
10Kia
11Subaru
12Suzuki
13Mercedes
Notes: Based on car insurance sales through Compare the Market between 1/1/19 – 20/6/21
RankTop brands with men
1Toyota
2Holden
3Ford
4Mazda
5Nissan
6Mitsubishi
7Hyundai
8Volkswagen
9Honda
10Subaru
11Mercedes
12BMW
13Audi
Notes: Based on car insurance sales through Compare the Market between 1/1/19 – 20/6/21

Aussie blokes seem to fit the stereotype (you know the one), with Holden and Ford being their top picks after Toyota. Men also prefer more luxury brands like BMW and Audi, which were not in the top 13 brands preferred by women.

After Toyota, ladies seem to prefer more sensible brands (depending on how you see it) like Mazda and Hyundai. They also preferred some brands which were not in the men’s top 13 such as Suzuki and Kia.

Of course, many brands are popular with both men and women, including Mazda, Nissan, Volkswagen, Mitsubishi and Subaru – though the exact order they’re in changes based on gender.

a couple looking through a car window into the interior of a car

Does the market value of cars differ for men and women?

Each car has its own unique market value based on its condition. When analysing the figures, we grouped all car insurance sales through Compare the Market into different market value ranges to make it easier to compare.

The most common market value range was the same for both men and women.

Car brandMost common market value range
Audi$10,000 – $20,000
BMW$10,000 – $20,000
Ford$5,000 – $10,000
Holden$5,000 – $10,000
Honda$10,000 – $20,000
Hyundai$10,000 – $20,000
Kia$10,000 – $20,000
Mazda$5,000 – $10,000
Mercedes$10,000 – $20,000
Mitsubishi$10,000 – $20,000
Nissan$10,000 – $20,000
Subaru$5,000 – $10,000
Suzuki$5,000 – $10,000
Volkswagen$10,000 – $20,000
Notes: Based on car insurance sales through Compare the Market between 1/1/19 – 20/6/21

There are a few factors to keep in mind that might explain why the most common market value range is low:

  • new cars depreciate quickly and lose a lot of their value within just a couple of years of being bought[2]
  • the age and condition of the individual car will impact its market value
  • the average lifespan of a car in Australia is 10.6 years[3]
  • second-hand cars typically have a lower market value to begin with compared to brand new cars

Why does this matter?

When it comes to the cost of car insurance, a range of factors can impact the price of your policy. This includes the make and model of the car plus its market value, how it’s used and who drives it. Importantly, age and gender have significant influences on the price of cover too. For example, young men under 25 pay more for car insurance, based on claims and crash statistics.

You can compare car insurance for free with Compare the Market, Australia’s biggest car insurance comparison website.      

Sources:

[1] Motor Vehicle Census, Australia. Australian Bureau of Statistics, Australian Government. 2021.

[2] Ultimate Car Depreciation Guide. Budget Direct. 2019.

[3] Motor Vehicle Census, Australia. Australian Bureau of Statistics, Australian Government. 2021.

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avatar of author: James McCay

Written by James McCay

James is a devoted husband, father, animal lover and history buff. He studied Creative and Professional Writing at QUT, and is often buried in a book. While he writes on a variety of topics, a personal favourite is cars and all things motoring. James hopes to make a positive difference for readers through his writing.

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