Compare the Market takes first place as the best contact centre


The results are in and it’s official, Compare the Market takes the gold as the contact centre consistently having the best sales conversations with their customers.

Grist Consulting has recently undertaken a behavioural benchmarking study to assess which contact centres across the banking, energy, health, general insurance and telecommunications industries are continually meeting inbound sales benchmarks. Out of 85 contact centres assessed, Compare the Market ranks right at the top.

“This is an impressive result and reflects Compare the Market’s ability to build real relationships with our customers. Treating our callers as human beings is what sets us apart from the rest,” said a spokesperson for insurance comparison service

“This is an incredible result we hope to continue into the future, and uphold our reputation as a service people can rely on.”

The “Top 10” company ranking was based on the assessment of 3000 inbound phone sales conversations against Grist’s inbound sales benchmark standards.

Some of the companies that made it into the Top 10 list under Compare the Market included Australian Unity, Bupa, NIB, NRMA, Budget Direct and ANZ.

Grist’s survey measured the engagement and rapport building skills of frontline staff and their ability to take the customer through the discovery process and onto a convincing sale close.

This included how the conversation with the caller was framed, the degree to which the consultant made an effort to get to know the customer, the way in which the product was explained as an obvious choice for the caller and finally, if a positive final impression conveyed a customer-centric approach. There were approximately 60 criteria used in total for the study.

It was also observed that the health industry dominated the “Top 10” contact centre list, with six health insurance companies making the cut. The list additionally comprised of home and motor insurance, home loans and superannuation sales.

The study and its associated Top 10 ranking is now in its fourth year and began as a way for contact centre professionals to gain insight into the customer experience delivered by their competitors and cross-industry counterparts.

A big congratulation to our dedicated contact centre team and the effort and care they’ve put into helping match customers with the products suited to their individual needs.

For further information, or for an interview, please contact:
Hannah Twiggs, PR Assistant,
Tel: 07 3377 8879

About is a comparison website that makes it easier and quicker for Australians to compare and buy products and services they rely on in their everyday lives. Whether you’re looking for a good deal on your car insurance, health cover for you and your family, the lowest fuel prices in your area, or an energy provider that suits your needs, then go to It’s a completely free service and enables Australians to make purchasing decisions with greater knowledge, confidence and savings. 


Launched in September of 2012, – operated by Compare the Market Pty Ltd (CTM) – has teamed up with a range of Australia’s insurance providers so you can compare some of the latest deals, in one place, side-by-side. The team behind have experience in insurance, comparison, customer service and digital. If this was a stuffy corporate monologue, we’d tell you that we’re a bunch of subject matter experts specialising in User Experience, Customer Insights & Online Strategies. But to be honest, it’s just as accurate (and a whole lot easier) to say that we’re a bunch of people who want to make your experience with online comparison better. We pride ourselves on the fact that we’re forward-thinking, that we share an entrepreneurial spirit, and the fact that we like to have a bit of a laugh too. We’re all a bit too addicted to chocolate, but no one’s perfect, really.

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On this website you can compare quotes and purchase products from participating brands for health insurance, car insurance, travel insurance, life and income protection insurance, home and contents insurance, energy plans, roadside assistance products, home loans and credit cards.

We do not compare all products in the market and at times not all brands may be available. Visit each product page, as well as our Website Terms of Use, Financial Services Guide (Car, Home and Travel Insurance Products), Financial Services Guide (Life Insurance Products) and Credit Guide for detail about who we compare, how we make money and how our comparison service works for each product.

The Compare The Market website and trading name are owned by Compare The Market Pty Ltd ACN 117 323 378.