Leading comparison service, Compare the Market (CTM) is delighted to announce that it has appointed Louisse Brady as General Manager of Brand. Louisse will head up CTM’s Brand division, reporting to Chief Marketing Officer, Jenny Williams.
Louisse joins CTM with 20 years’ experience growing brands nationally, with a particular focus on strategic transformation through the convergence of brand, marketing, sales and customer experience.
Louisse joins CTM from Credit Union Australia (CUA), the largest member-owned financial institution in Australia, where she was a Senior Manager heading up brand enablement and sponsorship. Previously, she was Strategic Marketing Lead at RACQ, were she was responsible for repositioning the company’s membership base.
Jenny Williams, Chief Marketing Officer of Compare the Market said, “We are delighted to welcome Louisse to CTM. Her experience working across multi-vertical portfolios means she was an obvious choice to lead CTM’s brand team. We have invested heavily in our customer experience channel, which will be further strengthened by Louisse’s commitment to putting our customer at the heart of our business, ensuring we offer consumers a best-in-class experience.”
“Louisse joins the business at an exciting time for CTM as we have recently launched our Simplesness philosophy, which is a whole-of-business initiative, designed to empower people to save time and money and to get the most out of their household budgets.”
Louisse added, “CTM has a fantastic leadership team, with a genuine desire to stretch the business to deliver the best customer experience. I have always been driven by the relationship between marketing, sales and customer experience, and have found CTM’s approach to this collaboration empowering.”
Comparethemarket.com.au is a comparison service that takes the hard work out of shopping around. We make it Simples for Australians to quickly and easily compare and buy insurance, energy, travel and personal finance products from a wide range of providers. Our easy-to-use comparison tool enables consumers to find products that best suit their needs and back pocket.