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Meerkats ‘test drive’ dream Safari holiday ahead of competition launch

2 min read
14 May 2018

Leading comparison service launched its latest TVC nationwide last night to announce its dream Safari holiday competition.

The TVC – ‘Safari’ – which sees the meerkats back in their ancestral home ‘selflessly’ test-driving the amazing Safari trip that is up for grabs for one lucky winner.

Narrowly avoiding an elephant trampling their picnic, an inquisitive lion hungry for its lunch, and getting lost in the desert plains, the loveable meerkats are back on our screens bringing their characteristic humour and fun.

Jenny Williams, CMO of, said: “We are incredibly proud to launch our Safari campaign and are certain that the assets we’ve created will be loved throughout Australia. Having the three meerkats interacting with wild animals back in their ancestral homeland is a guaranteed way to delight and engage people.

“We’ve launched an exciting competition that showcases the breadth of, highlighting that consumers can save across a wide range of their household costs by using our services. We are a one-stop-shop for Australians looking to compare and save across insurances, utilities, fuel, hotels and personal finance products.”

To be in with a chance of winning the dream Safari competition, simply complete a quote with on any product between 14 May and 30 June 2018. To increase your chances of winning the grand prize, then you should obtain quotes on all 14 of the different product types available through e.g. car insurance, energy, credit cards etc.

In addition to the dream Safari prize, there are 10 all-expenses-paid Sunshine Coast holidays up for grabs where the lucky winners will enjoy some one-on-one time with the local meerkats.

The TVC and additional information on this once-in-a-lifetime prize can be found here:


Client: Compare the Market

Agency: VCCP

Production: Passion Pictures

CMO: Jennifer WIlliams

Brand & Campaign Manager: Hannah Rowe

Creative Director: Matt Lloyd

Account Director: Simon Mills-Houlihan

Copy Writer: Jade Sturman

Senior Creative: Chris Willis


About is an online comparison service that takes the hard work out of shopping around. We help Australians to quickly and easily compare and buy products from a wide range of providers. Our easy-to-use comparison tool enables consumers to find a product that best suits their needs and their back pocket. We’re also in the business of comparing personal finance products, utilities and can help find the lowest fuel prices in your area. Whether it’s car, health or home & contents insurance, we provide a completely free service, that empowers Australians to make buying decisions with greater trust, knowledge and savings. We’ve got your back, simple

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avatar of author: Hannah Twiggs

Written by Hannah Twiggs

Hannah (or Twiggs as she's known by most of her colleagues) is a non-stop talker, avid snack eater, dog lover and passionate writer. When she's not chatting to journalists or writing up new story angles, Hannah enjoys a good Netflix binge, going away camping with friends and big brunches - preferably with extra bacon.

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