Meerkat celebrities return to Australia | Compare The Market
 
 
 
 
 

In February and March this year, comparethemarket.com.au was the most visited Australian site in the health insurance category[1], thanks to the success of the furry meerkat toys Aleksandr Orlov and Sergei. Now, the famous meerkats are back again as a reward to Aussie households.

Aussies who take out health insurance through comparethemarket.com.au between 15 May and 30 June will have the option to claim their meerkat toy, with their choice of the successful businesskat and founder of comparethemeerkat.com.au Aleksandr, or the tea-making, coffee drinking, computermabob expert, Sergei.

The meerkats have garnered a strong following internationally. Aleksandr’s famous catchphrase ‘simples’ – a term used to convey that something is very straightforward[2] – is now so well known that, it has been added to the Oxford Dictionary. In the UK, a meerkat toy was distributed by comparethemarket.com.au’s counterpart every 30 seconds in the last two years. This took Aleksandr’s UK business to second place on the children’s toys chart.

Aleksandr and Sergei are proving to be equally as popular in Australia. There were 96,555 positive reactions to the toy giveaway on social media, where Australians liked, shared and commented on the meerkat toys via Facebook. So far, Aleksandr has proved slightly more popular than Sergei, claiming 58 per cent of total toys handed out in February and March this year.

If the last meerkat toy giveaway was anything to go by, with 97 per cent of customers choosing to claim a meerkat toy, the new giveaway will see the toys delivered to even more Aussie households.

Abigail Koch, spokesperson for comparethemarket.com.au said, “With a choice between Aleksandr and Sergei, Aussies will face a difficult decision when they take out hospital, extras or combined health insurance online or through the comparethemarket.com.au call centre between 15 May and 30 June.”

The meerkat toys are available to claim through purchase of a health insurance policy, while stocks last. To take home a handsome toy today, visit www.comparethemarket.com.au/meerkat-toys/.

 

For interviews and more information, please contact: Neneh McGuire | Ph: +61 9279 3330 | M: +61 404 433 263 | E: nmcguire@theideassuite.com.au

About comparethemarket.com.au
Comparethemarket.com.au is an online comparison service that takes the hard work out of shopping around. We help Australians to quickly and easily compare and buy products from a wide range of providers. Our easy-to-use comparison tool enables consumers to find a product that best suits their needs and their back pocket. We’re also in the business of comparing personal finance products, utilities and can help find the lowest fuel prices in your area. Whether it’s car, health or home & contents insurance, we provide a completely free service, that empowers Australians to make buying decisions with greater trust, knowledge and savings. We’ve got your back, simples.

 

[1] According to Hitwise, March 2017.

[2] Oxford Dictionary, https://en.oxforddictionaries.com/definition/simples

Author comparethemarket.com.au

Launched in September of 2012, Comparethemarket.com.au – operated by Compare the Market Pty Ltd (CTM) – has teamed up with a range of Australia’s insurance providers so you can compare some of the latest deals, in one place, side-by-side. The team behind comparethemarket.com.au have experience in insurance, comparison, customer service and digital. If this was a stuffy corporate monologue, we’d tell you that we’re a bunch of subject matter experts specialising in User Experience, Customer Insights & Online Strategies. But to be honest, it’s just as accurate (and a whole lot easier) to say that we’re a bunch of people who want to make your experience with online comparison better. We pride ourselves on the fact that we’re forward-thinking, that we share an entrepreneurial spirit, and the fact that we like to have a bit of a laugh too. We’re all a bit too addicted to chocolate, but no one’s perfect, really.

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