Of the social media websites we analysed, TikTok had the longest terms and conditions with 7,342 words and a reading time of 56.5 minutes. That’s enough time to watch around 224 15-second clips on the popular video-sharing app, 56 one-minute TikToks or around 18 three-minute videos.
In contrast, photo-sharing app Instagram had the shortest social media terms and conditions at 2,997 words and a reading time of 23.1 minutes.
|Website||T&C word count||T&C reading time*|
Average social media terms and conditions reading time: 38.4 minutes
Average social media terms and conditions word count: 4,993