The Brands Rising in Popularity:
Swedish manufacturer Polestar is the automotive brand that has seen the greatest increase in worldwide Google searches in the last four years. There were almost 11 million more searches in the last year than there were in 2018/2019. This equates to an increase in searches of over 780%, which is over 700% greater than the average rise in searches across all car makes (60.8%)!
MG is a historic name in British motoring. After being founded just under a century ago, they have gone on to produce historic sports cars such as the MGB and the MG Midget. Now a Chinese-owned brand, MG focuses much more on family cars, and interest in its cars has grown significantly in recent years. Google searches have increased by almost 130% in four years, an increase of around 8 million global searches.
Another popular British sports car company is Lotus, and there is also an increase in interest in the Norfolk-based UK car maker. They were the final company that saw their global Google searches increase by over 100% since 2018/2019. During this time period, Lotus revealed their electric sports car the ‘Evija’, which has drawn more interest in the company.
Most Popular Car Brands in the Last Year:
1 – Toyota: 142,780,000 searches in the last year.
Toyota was the most searched car brand in the last year, with over 142 million searches for the brand around the globe. This is the first time in the last four years that Toyota was the most searched make – they previously ranked second to a different brand each year.
2 — Tesla: 127,860,000 searches in the last year.
Tesla had the second highest number of searches in the past year, despite searches growing by 3.2% over the last 12 months they lost out on the top spot. Tesla only has a range of electric cars, making them the sole EV-only car make at the top of the rankings.
3 — Volkswagen: 104,700,000 searches in the last year.
Four years ago, the Volkswagen (VW) brand had the most searches across the globe. Since then it has dropped to third place in the rankings. Although searches have increased by over 18% in the last four years, this is the lowest increase of any of the top 16 most searched makes this year.
Car Brands Most Favoured Around the World:
1 – Tesla: most searched car make in 11 countries.
Tesla is the top searched brand in 11 countries. Ten of these countries are in Europe, with the exception being Israel.
2 – Volkswagen: most searched car make in 10 countries.
Once again, Europe is the place where VWs are the most popular. Surprisingly they are not the most searched make in their home country of Germany, but they take the top spot in Italy and Spain.
3 – Toyota: most searched car make in 9 countries.
The popularity of Toyota is more widespread across different corners of the globe. It was the most searched car maker in the United States, Australia, and Iceland among others.