The Rock tops our list as the #1 fitfluencer
With over 289 million Instagram followers and an engagement rate of 0.46%, Dwayne ‘The Rock’ Johnson makes around $1,058,730 AUD per post, making him the richest fitfluencer on our list by far! If he were to post just once a week over the course of a year, he could earn a staggering $55,053,960 AUD just from Instagram posts!
A former professional wrestler, The Rock also has his own clothing collection with Under Armour and has recently signed up as a global partner of the Ultimate Fighting Championship, firmly cementing his position as number one.
In second place, making an average of $159,485 AUD per post is mixed martial artist and UFC fighter, Conor McGregor. The former Ultimate Fighting Championship lightweight and featherweight double champion has an impressively high engagement rate of 1.18% per post, with his 43,000+ followers regularly liking and commenting on his posts.
Khabib Nurmagomedov has made it into third place on our fitfluencer rich list – the second mixed martial artist to make it into the top three! Khabib the longest-reigning lightweight champion of the UFC and can earn an impressive $118,668 AUD per post.