BMW laps the competition
As you can see from the map above, German manufacturer BMW was the most searched car brand from our 2019 analysis, topping the list in 122 of the 164 included countries (or almost 75% of countries included). A possible reason why BMW was so popular in 2019 is because it offers a range of both family and luxury cars globally. In fact, BMW released a number of new models and updates across the board in 2019, including the new BMW 3 Series Sedan, new BMW 8 Series Coupe and new BMW 8 Series Convertible.1
Hot on the tail of BMW
Based on our analysis only, we found that Toyota was the second most-likely brand to appear in a country’s top three searches (17.1%), followed by Mercedes-Benz (13.6%) and Audi (10.1%).
Countries where BMW and Toyota were knocked off the top spot
Only a handful of countries had brands other than BMW or Toyota as their top search. For example, in South Korea, it was Hyundai that topped the list, while lesser-known manufacturer AvtoVAZ was the most searched in Ukraine, and Porsche was the most searched in French Guiana.
Nations supporting local manufacturers
Some countries prefer locally manufactured brands. For Sweden, it was their own manufacturing company, Volvo, that topped the list. The Japanese also favoured local cars, with Toyota topping their search results, while German-owned BMW was the most popular in Germany.
Although it’s a brand that many people around the world couldn’t afford, Mercedes-Benz was highly searched globally, and it was a surprise hit in Niger and Tajikistan. Given both these countries have high poverty rates (41.4%2 and 27.4%3), this could suggest people are looking at cars they desire and not necessarily cars they intend to purchase.
What did 2018’s car searches look like?
While BMW was still a popular brand in 2018, it didn’t top as many search lists as it did in 2019 – based on our analysis. BMW was the most searched brand for 33 of the 164 countries, while Toyota topped 66 countries (or 40.2% of all searches).
2018 also saw other car brands top countries around the world, including Mercedes-Benz, Renault, Hyundai, Audi, Ford and Fiat.