Using the search volume and Google Trends data we gathered, we can see how the popularity of the various fitness trends has changed over the years from 2005 to 2020. Some trends are, of course, more popular than others (particularly barre, Zumba, spinning and pole dancing) and some have enjoyed large spikes of search volume at times.
The largest spike in search volume of any fitness trend belongs to barre, which achieved an astronomical 263,723 searches per month in January 2019.
Incidentally, the five highest spikes in search volume over our 15-year time frame belong to barre. Furthermore, these five prominent search volume peaks occurred in January 2016, 2017, 2018, 2019 and 2020.
We found that this pattern of search volume peaking in January (or sometimes February) of each year was often repeated in the data. We could probably put this pattern down to people looking to kickstart their New Year’s resolution, or maybe just wanting to get rid of that little extra poundage we all pick up around Christmas!
Outside of ‘barre class’, the second-highest peak in average monthly search volume goes to Zumba, which in January 2011 got to 235,714 searches per month. Zumba also overtook pole dancing as the dominating fitness trend (by search volume) at the beginning of 2010.