A list of countries with an interest in renovation and refurbishment
Compare the Market used SEMRush to get average monthly keyword search volumes for 50 countries from the past 12 months. The terms used were “renovation”, “bathroom renovation”, “kitchen renovation”, “bedroom renovation”, “laundry renovation”, and “home office renovation”. These average monthly keyword search volumes were then compared to the national population of each country, sourced from the United Nations Population Fund, and this provided a per capita search rate per 100,000 people.
All search volumes per capita were then added together, with the 50 nations ranked from the country with the highest total average monthly search volume per 100,000 people across all six search terms, to the lowest.
Where a country had insufficient data for a particular search term, they were given a search rate of 0 for the purpose of our calculations.
The search terms were translated into the local language of non-English speaking countries for the purpose of gathering monthly search volumes for the different online queries. The English terms were also used for these countries and whichever language led to the highest search volume was used.
1 Monthly house price index report: 15 November 2022. Real Estate Institute of New Zealand. 2022.
2 Wellbeing statistics: 2021. Stats NZ, New Zealand Government. 2021.
3 Home Renovation during COVID Pandemic in Singapore. Rezt n Relax. 2022.
4 Home renovation spending soars to $12b as locked-down Aussies extend, beautify their homes. Owen Jacques, ABC Sunshine Coast, Australian Broadcasting Corporation. 2022.