Compare the Market editorial charter
Helping Australians compare with confidence
At Compare the Market, we make comparing simpler.
Whether you’re researching insurance, utilities, money products or everyday household expenses, our goal is to give you clear, accurate and easy-to-understand information so you can make a more informed decision – and feel confident in it.
This page sets out the principles our editorial team works to, the review process each piece of content goes through before it’s published, and the people behind it.
How our content is reviewed
Nothing is published on a single person’s say-so. Each new piece of editorial content goes through multiple approvers, each with a different area of focus, with the level of review determined using a risk-based approach.
Our writers own their subject areas. They spend their days reading Product Disclosure Statements (PDSs), tracking provider and product changes, monitoring regulatory developments and analysing our own comparison data. Before a draft leaves the writer’s hands, every claim is tied to a source.
Our editors check that the piece is accurate, readable and structurally sound. Specifically, they verify that:
- every figure, percentage, date and statistic trace to a named, current source
- the piece gives a balanced picture, including the exclusions, waiting periods and trade-offs, not just the benefits
- the language is plain, the structure answers the reader’s question and any jargon is defined
- nothing reads as personal financial advice.
Our commercial team includes specialists in each product area – people who work with providers daily and know exactly which products and offers are currently available. Their review checks whether the product details are technically accurate, and nothing else. This includes confirming that:
- product features, inclusions, exclusions, waiting periods and eligibility criteria match current provider documentation
- pricing mechanics, discounts, government rebates and thresholds are current and described correctly
- any product categories, tiers or terminology match how the industry defines them
- nothing described is out of date or misrepresented.
Our legal and/or compliance team reviews content against our regulatory obligations. They verify that:
- the content doesn’t provide personal advice
- our legal and compliance obligations are met, and the right disclosures, disclaimers and PDS or target market determination references are present
- nothing is misleading or deceptive, including by omission
- references to competitors and third parties are fair and accurate
- the content meets current industry requirements.
Our published content is reviewed periodically to keep the information current and relevant, and updated promptly when needed to reflect government and industry changes.
Meet our writers
Joshua Wildie
SEO Content Writer
Joshua Wilde is an SEO Content Writer at Compare the Market, specialising in health insurance and making complex health terms easy to understand. He also writes across other verticals, including car insurance, life insurance and income protection. With over 8 years’ experience as a content writer and 2 years at Compare the Market, Josh helps Australians understand the details of the cover they’re comparing.
Ankita Rai
Digital Writer
Ankita Rai is a Digital Writer at Compare the Market who specialises in home loans and home and contents insurance. She has a knack for making the ins and outs of buying, owning and managing a home easy to understand, from mortgages and refinancing to choosing insurance cover. With experience in business journalism, editorial and content writing across newspapers and digital publications, Ankita helps Australians better understand their home and finance options as they compare and find great deals.
Chloe Chin
Digital Writer
Chloe Chin is a Digital Writer at Compare the Market, specialising in pet insurance and business insurance. Chloe enjoys making both subjects approachable, breaking down what a policy covers, what it excludes and what that means in practice. She has been with Compare the Market for 2 years, writing for Australian pet owners and business owners who want to understand their cover options before they compare.
Tiana Lee-Collins
Digital PR Advisor
Tiana Lee-Collins is a Digital PR Advisor at Compare the Market with vast knowledge in energy and travel insurance. She helped build Compare the Market’s energy and travel content, developing a strong understanding of the product areas. During more than 4 years at Compare the Market, first as an SEO writer and now as a Digital PR Advisor, Tiana has also written across home and contents insurance, car insurance, pet insurance and home loans.
Michael Hudson
Digital Writer
Michael Hudson is a Digital Writer at Compare the Market, specialising in energy, pet insurance, travel insurance and business insurance. With a journalism background, Michael enjoys researching complex subjects and turning technical information into clear, practical guides. He focuses on creating consumer-focused content that helps Australians compare their options and make informed decisions about their household bills and cover.
Meet our product experts
Adrian Taylor
Chief Executive, General Insurance
Adrian Taylor oversees our car insurance, home and contents insurance, travel insurance and pet insurance content. Adrian helps customers better understand insurance products so they can try to save money on household bills. He has over 13 years’ experience in the financial services industry.
Meredith O'Brien
Head of Energy
Meredith O’Brien reviews our electricity, gas and solar content. Meredith believes in educating Australian customers about the ever-changing gas and electricity market so they can adjust their energy usage habits and get the most out of their energy plans. She has 7 years’ experience in the energy industry, following 15 years in financial services, and is a dedicated customer advocate passionate about removing confusion from comparisons.
Steven Spicer
Executive General Manager, Health Insurance
Steven Spicer reviews our health insurance content. Steven strongly believes in the benefits of private health cover and knows how valuable the peace of mind it brings can be. He is passionate about demystifying the health insurance industry and advocates comparison as a practical way for Australians to help save on premiums.