Black Friday is set to be bigger than ever in Australia this year, with new Compare the Market analysis finding that 66.1% of Australians plan to take part in the shopping frenzy in 2025.*
According to Compare the Market’s latest survey of 1,004 Australian adults, the national average spend per person is expected to hit $492.23, with Victorians leading the charge as the country’s biggest bargain hunters. Victorians are set to spend an average of $543.57 on Black Friday sales – $51.34 more than the national average.
Western Australia and Queensland plan to spend the least on the sales, averaging $429.50 and $433.01, respectively.
| Location | Average spend on Black Friday |
| National | $492.23 |
| VIC | $543.57 |
| NSW | $507.58 |
| SA | $512.50 |
| QLD | $433.01 |
| WA | $429.50 |
Source: Compare the Market’s survey of 1,004 Australian adults, conducted October 2025. NT, TAS and ACT included in national average.
Compare the Market’s Chris Ford said the new research shows that Australians are embracing Black Friday sales as a way to navigate the ongoing cost-of-living crisis over the festive season.
“Christmas can be an expensive time for many families and Black Friday has become somewhat of a lifeline for those looking to stretch their dollar over the festive period,” Mr Ford said. “It’s not surprising to see close to two in three Australians embrace this retail major shopping event.
“While the actual date for Black Friday is 28 November, we’ve already seen some brands roll out their sales early. Cyber Monday falls on 1 December and promises discounts for goods purchased online, while Boxing Day on 26 December remains a retail highlight for many.”
Compare the Market’s data also explored the types of discounts that would make the biggest difference to household budgets this festive season, with groceries topping the list and beating things like clothes, electronics and gaming consoles.
An overwhelming 31.5% of Australians surveyed said discounts on groceries would make the most significant difference to their budget this festive period – more than three times the amount who said deals on holidays (9.8%), computers, laptops and tablets (8.5%) and clothing (8.4%).
“Our recent Household Budget Barometer found that groceries were the biggest financial burden for many Australian families, setting us back an average of $10,300 a year, so it’s not surprising that so many of us will be hunting down bargains in the supermarket this holiday season,” Mr Ford said. “But think outside the box if clawing back cash is your goal this Black Friday.
“Ask yourself if you’re on the most competitive energy deal. Is there room to pay less for your insurance products? Many of us spend hours scrolling the web or trawling the shops looking for discounts, but the real savings could be right under your nose.”
Mr Ford’s top tips for spending smarter this holiday season.
- Shop around. Prices can vary significantly between retailers, especially during sale events like Black Friday and Cyber Monday. Check catalogues and online deals, but also ensure you really are getting a deal.
- Don’t be stung with a delivery fee. Some online stores require you to spend a certain amount for free delivery. Or, if you aren’t eligible for free delivery, your discount may be gobbled up for an item to be shipped to you. See if you can shop in-store, opt for a Click and Collect or shop online only if the delivery fee is waived.
- Use insurance rewards. Some insurers provide access to reward stores that offer discounts on major brands. You may also be eligible for a percentage off a total grocery shop with other insurance providers. Check and see which offers you may already be eligible for.
- Flash your rewards card and check your email inbox. If you have a shopping loyalty card, be sure to flash your card in-store or “boost” offers within for greater discounts. Also check your inbox, as some retailers send discount codes or early access to sales ahead of time.
*Survey of 1,004 Australian adults, conducted October 2025.
For more information, please contact:
Phillip Portman | 0437 384 471 | [email protected]
Compare the Market is a comparison service that takes the hard work out of shopping around. We make it Simples for Australians to quickly and easily compare and buy insurance, energy, and home loans products from a range of providers. Our easy-to-use comparison tool helps you look for a range of products that may suit your needs and benefit your back pocket.
