Health insurance attracts some of the strongest customer loyalty, with 27% of Australians surveyed saying they’ve stayed with the same private health provider for at least a decade.
Australians who have stayed with the same health insurance provider for 10 years or more pay an average of $3,414.23 in annual premiums.
On the flipside, those surveyed who had only had cover for a year paid an average of $2,224.34 a year.
That’s an annual average premium difference of $1,189.89, or 53.49%. This represents a sizeable difference between what respondents who have been with the same provider for a decade or more reported paying annually on average, and what those who have recently taken out cover have told us they pay.
There may be a number of reasons why people who have been on the same policy for an extended period pay more. For example, they may have more complex health needs therefore require higher levels of cover, be paying for benefits they no longer require, or have not reviewed offers and alternative policies available. For those respondents who told us they hold a health insurance policy, regularly reviewing the relevant policy benefits against their healthcare needs and shopping around to compare policies may help them identify opportunities to reduce their premiums.