More than half of our survey respondents (61%) say they feel financially fatigued and less able to make proactive money decisions – whether that means saving for the future, comparing providers or putting money aside for a rainy day. A significant 85% say inflation has lasted far longer than they expected, while only 9% believe things are improving.
You can see this playing out in real time. Google Trends data shows searches for terms like “energy bills” and “cheaper insurance” have surged to record highs this year—a clear sign Australians are feeling the strain. Interest in “financial support” hit its highest level since 2021 during the peak uncertainty of the pandemic.
More people are looking to compare their bills—but too many are still leaving money on the table by sticking with the same providers out of habit or convenience.
And that’s the trap. When you’re tired, you stay put. And when you stay put, you often pay more.
Australians need to see the finish line. Right now, every time households feel like they’re getting closer, the chequered flag shifts further down the track. No wonder it feels like we’re stuck in reverse.