The most searched Star Wars characters around the world
It’s not difficult to discern which Star Wars character is everyone’s favourite; the search term ‘Darth Vader’ absolutely dominated around the world, snapping up a total of 95 out of 120 countries. No other character came close to balancing the Force; the term ‘Jyn Erso’ came in second with just eleven country wins.
Of course, this isn’t taking into account the characters from the various Star Wars TV series. If we had included the search term ‘baby Yoda’ in our data, for instance, the results could’ve been very different. Just out of interest, we decided to compare the global search volumes of the film characters we included to those of the little green alien that took the world by storm – who consequently smashed into first place with the most convincing win we saw in our data. The term ‘baby Yoda’ is sitting at a comfortable 3,350,000 searches per month (as of May 2021), which is more than double the search volume of the term ‘Kylo Ren’ in second place (1,400,000 searches per month).
When we organised the characters according to their era (prequels, originals and sequels, with the Rogue One crew being classified as sequels), the results showed that not a single prequel character won any countries – a vindication perhaps for those fans that disowned the prequels, but a blow for those of us who actually like them. With the massive volume of searches for the term ‘Darth Vader’ behind them, the originals achieved the most country wins, with an original character taking out the top searched title in 117 countries.